Senior Communications Officer – Brand (12-month term)
Competition #: 1287
Language Requirements: CCC
Closing Date: June 26, 2020
Our vision is to earn the trust of Canadians as a global leader in deposit insurance and resolution. At CDIC, we offer you the unique opportunity to provide financial peace of mind to Canadians in a stimulating, diverse and inclusive work environment. Let’s work together to build trusted relationships and to deliver quality service to all Canadians.
The Senior Communications Officer – Brand is accountable for assisting with the development and implementation of the CEO brand strategy. Certain areas would be the development of communications and management of current issues with high visibility and/or financial sensitivity which may attract media and/or public attention.
- Assist in the development and execution of the CEO brand-raising strategy and ensure that all tactics remain on-strategy. This includes the development of organic social media content and proposal of content to curate for CDIC and CEO social media channels, seeking out CEO speaking engagements and managing CEO speaking notes and other event-related details.
- Monitor and assess social media mentions and respond to questions and comments posed through social media on CDIC and CEO channels. Signal any potential issues or trends developing on social media and recommend response/approach.
- Work closely with webmaster to develop social media assets
- Work closely with Senior Communications Officer, Marketing to ensure an integrated approach to support the Public Awareness objectives
- Attend weekly status meetings with the advertising agency and remain current on all initiatives
- Develop and manage influencer strategy based on content calendar to align with advertising and corporate initiatives; identify influencers, manage agreements, related funding requests and payments
- Manage social media spend under Public Awareness budget
- Act as back-up to Manager, Public Awareness Communications in the development/approval of all social media advertising creative assets
- Work with Manager, Crisis Communications on CEO role in crisis including reviewing and updating crisis-related social media content and plan
- Support the Communications and Public Affairs team when and as required including crisis communications, internal communications, website and corporate communications
- Commitment to long working hours; sometimes under stressful and difficult situations, especially during a Intervention situation, and periodic travel may be required
Qualifications and Experience
- A post-secondary education (degree or diploma) in the areas of Communications, Public Relations or Journalism combined with related professional experience
- At least 3 years’ experience with planning and delivery of communications plans, ideally national in scope and involving marketing and website communications
- Experience providing strategic communications advice to executives
- Excellent organizational and project management skills
- Knowledge of the Corporation’s mandate, activities, business procedures and policies
- Understanding of the key roles and responsibilities of the Financial Consumer Agency of Canada (FCAC), the Office of the Superintendent of Financial Institutions (OSFI), the Bank of Canada and the Department of Finance
- Creativity and flexibility to assist with the management of public awareness, marketing, public relations, media relations, and communications activities in an evolving and challenging environment
- Excellent verbal and writing skills in both Official Languages to communicate effectively, the Corporation’s role, activities, positions and services to external and internal audiences
- Self-motivated with ability to work independently
- Ability to recognize and analyse problems, develop and recommend solutions or alternative approaches, and make decisions
- Sound judgment and the ability to interact with individuals from various organizations and at various levels
Conditions of Employment/Security Clearance
Level II, Secret
- One term position is currently available.
- Due to Canadian immigration regulations, we can only consider applications from Canadian citizens or other individuals legally entitled to work in Canada and obtain necessary security clearances. Please indicate in your cover letter the reason for which you are entitled to work in Canada: Canadian citizenship, permanent resident status or work permit.
- CDIC is a federal agency (separate employer) and does not fall under the Public Service Employment Act.
- CDIC is committed to Employment Equity and encourages the equitable participation of all Canadians. If your application is retained and you require any special accommodation during the selection process, please advise us. Information received relating to accommodation measures will be addressed confidentially.
- If you are interested in joining a dynamic and growing team that contributes to the stability of Canada’s financial system and meet the required qualifications we invite you to forward your résumé and covering letter describing how you could contribute to our organization at email@example.com. Please quote competition #1287.
- We would like to thank all candidates who apply; however, only those selected for an interview will be contacted.